Linking Within Your Blog for People and Spiders
This search engine optimization tip is brought to you by the Austin SEO Guy — search engine wisdom for Austin, Texas companies.
Linking within your blog to other relevant posts can benefit you in two ways:
Linking for People
Internal linknig increases your blog's usability because reader's click on a particular phrase or topic for related information. This makes your blog more usable, more enjoyable, and more "sticky."
Linking for Search Engines
Internal linking also improves your search engine visibility. When a search engine indexes your blog, it will begin to crawl through as many pages as possible.
By default, most blogs are designed in a way that allows search engine spiders to easily crawl from post to post / page to page. But by providing some inline text links from one post to a related post, you're making your blog even more "crawlable."
SEO Tip: When deciding what words and phrases to link, use the following two criteria:
1. Choose phrases directly related to the post pages you're linking to. If you hyperlink the words "Austin Symphony," the link should go to a page about the Austin Symphony.
2. Choose phrases your readers might genuinely want to learn more about.
3. Choose phrases related to your blog's overall topic or theme. This will help search engines understand what your blog is all about.
Until next time...
-The Austin SEO Guy
Linking within your blog to other relevant posts can benefit you in two ways:Linking for People
Internal linknig increases your blog's usability because reader's click on a particular phrase or topic for related information. This makes your blog more usable, more enjoyable, and more "sticky."
Linking for Search Engines
Internal linking also improves your search engine visibility. When a search engine indexes your blog, it will begin to crawl through as many pages as possible.
By default, most blogs are designed in a way that allows search engine spiders to easily crawl from post to post / page to page. But by providing some inline text links from one post to a related post, you're making your blog even more "crawlable."
SEO Tip: When deciding what words and phrases to link, use the following two criteria:
1. Choose phrases directly related to the post pages you're linking to. If you hyperlink the words "Austin Symphony," the link should go to a page about the Austin Symphony.
2. Choose phrases your readers might genuinely want to learn more about.
3. Choose phrases related to your blog's overall topic or theme. This will help search engines understand what your blog is all about.
Until next time...
-The Austin SEO Guy
Labels: Search Engine Optimization
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